RELEASE

Vipukirves product names will be replaced with Leveraxe equivalents from 10.02.2017. The main reason for the change is the desire to clarify our message on the market and to strengthen the already existing Leveraxe brand validity.

The Leveraxe brand name was introduced to the international market in parallel with the domestic market Vipukirves brand in a Kickstarter crowdfunding campaign in the autumn of 2015.

After one and a half years of coexistence of these brand names, we are now ready to take the Leveraxe brand name into use also in the domestic market. The product name is a registered trademark, Leveraxe®.

Leveraxe Classic ja Leveraxe Ultra

With the harmonization of product names on domestic and foreign markets the products will have new names that make them easier to identify and describe. The aim of the new product names is to present our products to consumers more clearly and under the same brand names globally.

Product names consolidation and new product names:

VIPUKIRVES 1 and LEVERAXE 1 product names will be standardized.
The new product name on both domestic and foreign markets is now: LEVERAXE CLASSIC

VIPUKIRVES 2 and LEVERAXE 2 product names will be standardized.
The new product name on both domestic and foreign markets is now: LEVERAXE ULTRA

Product name changes will be introduced in all communication and marketing material from 10.2.2017 and change updates have already been started. Updates can cause minor disruptions on our website and in our online store. Product features do not change, and products are still available with various handle materials.

Vipukirves product family name

Although the Vipukirves brand itself will no longer be the product name, the name lives on as a generic term for a descriptive product family for the products listed above. As our axe does not really fall into any existing axe category because of its special qualities, we decided to create a new category for our unique product - the lever axe product family. Product names may use the lever axe product family name to describe a product in online stores, for example, as follows: LEVERAXE ULTRA -lever axe.

The company's other details remain unchanged

Vipukirves Heikki Oy will remain the official name of our company and all other company data will also remain unchanged. Quality, reliability and warranty service will remain the same in all our operations.

For more information: Sales Manager, Krista Uusitalo, This email address is being protected from spambots. You need JavaScript enabled to view it., +358 50 4323 250
Read more...
Totally DIY & TOOLS event in the UK February 2017

We will be exhibiting at Totally DIY & TOOLS, the UK’s premier DIY show at the Ricoh Arena, Coventry 14-15th February 2017. In our exhibition stand, L7, you can meet our UK and Israel retailer Joel George, Finnish Innovations LLC. and Leveraxe inventor Heikki Kärnä.

Come and visit us!

www: http://www.totallydiy.co.uk/content/

Read more...
PRESS RELEASE
30.11.2016
Vipukirves Heikki Oy
Kaislatie 2, 21200 Raisio, Finland

License agreement makes Leveraxe history in North America

The Finnish Vipukirves Heikki Oy company has made a license agreement with Truper™, a Mexican Hardware Supplier and Tool manufacturing company. They supplies retailers throughout Mexico and the Latin American market in addition to the United States and Canada. Truper™ has licensed the production and sale of the Leveraxe for the North American consumer market. Truper is a privately held company and employs over 7000 associates worldwide.

This agreement is important step for the Finnish Leveraxe product which invented by Mr. Heikki Kärnä. High production costs have slowed the international growth of the Vipukirves Heikki Oy. This agreement allows Leveraxe now to be competive against other similar products internationally. The North American market is expected to yield a considerable sales volumes. Leveraxe has already been sold in North America, however the volume has been low due to higher retail price points which resulted from high distribution costs and lower volume manufacturing.

In connection with the License Agreement negotiations, Vipukirves Heikki Oy’s representatives visited Truper™ in Mexico and were impressed by the production facility. The factory is very modern, operates in very large scale as a diversified production unit, where both the conditions of workers and the quality of the products are excellent. The factory is a highly experienced and skillful hand tolls manufacturer, whose staff are obviously proud of their employer and the products.

The first full production run from Mexico has arrived in Finland on 3th of November 2016. Mexican-made Leveraxe is high quality product with a price point suitable for all major markets. Retail sales of this new product has launched in Finland and abroad.

Manufacturing in Finland in short series will be continued and all Leveraxe models are available in Vipukirves web shop. Our goal is that the Leveraxe manufactured in Mexico will become a successful product in the international market with significant sales volumes. We also seek to contribute to growth in the use of renewable energy.

Homepage: www.leveraxe.com/en

More information:
Hannu Karlsson, Chairman of the Board, Vipukirves Heikki Oy
This email address is being protected from spambots. You need JavaScript enabled to view it., +358 400 521 102

Twenty years ago inverntor Heikki Kärnä was bulldozing wood and stones from his building lot in Sipoo, Finland. The moment of inspiration came in 1994 when he was moving a large stone using a crowbar to lever it. Thinking of ways to mek his work safer and easier, the bagan to develop numerous prototypes of the axe. The axe was reinvented.
Read more...
Leveraxe, a Finnish Innovation has won a prestigious award from the Techical World Magazine wood splitting axe competition in October, 2016. This is just more proof of the Leveraxe’s splitting power and safety features.

“Leveraxe’s main benefit to it’s user is safety. The blade is blunt and doesn’t glance off to the side if you hit the wood wrong.“ - Technical World Magazine 10/2016

“When splitting wood with Leveraxe, it is important to let the handle rotate in your hand. When this happen the Leveraxe’s splitting power is amazing.” - Technical World Magazine 10/2016

**** 8,3
GOOD:
* Splitting power
* Safe to use
----------------------------------------------------
Competition competitors:
-Leveraxe Vipukirves 1 composite
-Fiskars X27 splitting axe XXL
----------------------------------------------------

http://tekniikanmaailma.fi/muu-tekniikka/tm-parivertailu-fiskars-vs-vipukirves-kumpi-parempi-halkohommissa/?shared=702397-212e2aee-999
Read more...

We have delivered already over 2.000 pcs of new Leveraxe with composite handle around the world and feedback has been great!

Read more...

Latest Posts

  • Leveraxe is an exhibitor Totally DIY & TOOLS event in the UK
  • Leveraxe 1 is the test winner
  • Already 2000 pieces delivered

Search This Blog

SUBSCRIBE TO OUR NEWSLETTER

Email address:

First Name:

Last Name:


Latest News

Get In Touch

Address:
Kaislatie 2, 21200 Raisio, FINLAND

Phone:
+358 50 432 3250

Email:
info@leveraxe.com